| A group that had a significant following in past pop | | | | alternative to traditional television. The interactive |
| culture is currently pioneering another wave in pop | | | | nature and portability of these video elements |
| culture. This group was famous in the 70's and | | | | allow commuters to watch video streams on |
| 80's and has continued to see a broad base of | | | | portable devices and can allow visual content |
| fan support. | | | | consumers to download full episodes of their |
| They have indicated that they feel a bit like those | | | | favorite shows or other content that is of high |
| who first pioneered television must have felt. Each | | | | quality, but ONLY available online. |
| month this group puts together an hour-long | | | | Do you think anyone suspected that mass media |
| television type show that is free and available on | | | | would be so completely altered by the advent of |
| demand. The video stream is produced with the | | | | the Internet? It really has begun an incredible |
| same elements you would find in a television | | | | revolution in media product download. It has |
| show, but without the commercials. | | | | simplified the process and has allowed a much |
| The show features live music from an intimate | | | | more organic approach to content development |
| studio room located at the home of one of the | | | | and distribution. |
| singers. It may provide guest artists and | | | | Video streaming has allowed niche marketing to |
| interviews as well as candid moments with the | | | | take place in a pop culture format. This group |
| band. The end result matches virtually any artist | | | | might not be able to secure a contract for a |
| profile show you might watch on TV. | | | | monthly show from a television network. If they |
| The big difference is that this group did not pitch | | | | were to secure a monthly contract they would |
| their show to a network. They fund the | | | | likely not have the creative control they desire. |
| production themselves and archive the video for | | | | With online video streaming they call the shots |
| on demand viewing. This inspires improves list | | | | and their fans get to see their creative genius in |
| building efforts and reminds fans why they have | | | | music and in the production of their web based |
| loved this group for so long. | | | | video stream. |
| In turn the hope is that the music, interviews and | | | | More and more businesses and organizations are |
| behind the scenes stories about the music will | | | | discovering the benefits of being able to provide |
| encourage site visitors to either come see them | | | | video content to their site visitors in an effort to |
| in concert or make a direct online purchase of | | | | entertain, educate or inform. |
| music or related merchandise. | | | | The best video streams are ones that will |
| The feel of the program is a lot like watching a | | | | ultimately benefit site visitor as well as site owner. |
| musical biography with the interactive bonus of | | | | The video stream should be a natural outgrowth |
| sending them an electronic note or gaining access | | | | of your business and allow site visitors to |
| to other group information. | | | | maximize their visit by accessing links to make |
| Everyday we hear of greater and greater inroads | | | | purchases of products related to the video |
| that can be seen with video streaming as an | | | | stream. |