Profile of the Online Bingo Player

"There was a farmer had a dog..." You know theof 25 and 55. Somewhat more surprising is the
rest.low percentage of players over 65. Traditionally,
For most of us, our first encounter with Bingo isbingo is associated with senior citizens who spend
as a farmer's dog. Bingo's legacy as a children'stheir twilight years hoping for the jackpot.
campfire song is undeniable.However, found that only two percent of free,
As we grew up, so did that dog. Bingo mutatedonline bingo gamers are over the age of 65.
from a song to a game. Five column cards filledWhile grandma still finds her way to the hall to get
with random numbers became the essential gameher game on, mom is sitting at home dialing-up to
of chance. That dog's name became a shout offind her game. estimates that over 85% of online
victory, filled with the joy and satisfaction ofbingo gamers access their games from home,
beating the odds.and over 50% play every day.
For several decades, bingo was played in largeOne major reason mom is addicted to the online
halls, where hundreds of people played on gameversion of grandma's game is because of an
cards of cheap cardboard, hoping for the bigautoplay function many sites feature. In an
score. Over the past decade, the game thatautoplay game mode, players simply let the cards
owns the name of a farmer's dog has made theplay the game for them. As long as the cards are
jump from the VFW to the WWW. Bingo as apurchased and a game screen is up on a
song is still tailor-made for young kids at thecomputer, mom can do things around the house
campfire, but the game has changed with thewhile games are played. Also, many webpages
times and moved online.include ongoing chat screens in addition to their
Bingo has always been one of America's hiddengames, so online players can get the bingo hall
pastimes. According to IGWB ( an estimated 1.6atmosphere right from the comfort of their own
billion people attended bingo halls across thehome.
country in 2003. To put things in perspective, that"Keeping active chat lines running takes up a lot of
staggering attendance number is almost morebandwidth, so we tried to create several games
than the amount of people who attended moviewithout it," said Anthony Wayne, an online
theaters and bowling alleys, combined.consultant for Curacao-based Bingo site ( "Each
Over the past four years, the number of bingogame failed miserably. Chat is very important to
sites on the internet has increased twenty-onethe success of these games."
fold, from five in 1999 to 105 in 2003. Free bingoBefore long, grandma could even be logging on
sites definitely seem to be the most popular placefor her games. If she does, as traffic trends
to get a game going. According to ( over 45% ofseem to indicate, the online bingo market could
bingo sites are free play only. Around 70% of allsoar in revenue. According to Parlay
online bingo sites are either totally free to play, orEntertainment ( 70% of players in bingo halls
mostly free with a few premium, pay-to-playalready play online games. If 1% of remaining
games.hall-only bingo players move to the internet in the
Online bingo shows overwhelming popularity herenext two years, online bingo could become a
in the States. According to ( 90% of online bingo$700 million market.
players who use free play sites are NorthThe old song tells of a farmer who had a dog.
American.That dog's name now belongs to a game of luck.
Eighty percent of those who played free, onlineOver the years, that game has received a new
bingo last year were female, according tolook. As more and more bingo games move out
Surprisingly, the average age of an online bingoof the hall and onto the net, players will move
player (male or female) was 41, with over 80right along. The future of bingo is online... and so is
percent of those players being between the agesthe money to be made.