| It started when someone tacked the daily paper | | | | see the |
| in men's | | | | ads, or TV that requires you to sit and watch. |
| room above the urinals. The idea soon spread to | | | | But ads |
| the | | | | pasted to restroom stalls or over urinals or |
| stall in the ladies room and a new form of | | | | painted on |
| advertising | | | | garage walls and ads on pump nozzles are also |
| was born.It is now so common place there are | | | | non- |
| companies that | | | | intrusive. You are doing something else while you |
| represent thousands of "johns" to advertisers, | | | | "get |
| giving | | | | the message"What can you do with your |
| each restaurant and bus stop owner a modest | | | | business to put your message |
| income for | | | | where people can, and must, see it? Are you |
| the use of walls and stalls.In the never-ending | | | | doing |
| quest to find ad space, some | | | | everything you can at your business to exploit |
| parking garages have sold painted billboards you | | | | empty |
| have | | | | space to make a sales point?Grocery stores |
| to stare at as you make your way to the end | | | | post their newspaper ad at the door. |
| for another | | | | Many offer piles of flyers in case you left your |
| U turn while going up or down.The newest trend | | | | coupons at home.Big box stores have discovered |
| is at the gas pump. What is there to | | | | the joy of covering a |
| do while you stand there holding the nozzle open | | | | colorful ad with plastic and taping it to the floor |
| wishing for the old days when the man who | | | | so |
| wears the | | | | you have to walk on it and you aren't going to |
| star was taking car of your car (If you are too | | | | step on |
| young | | | | something unless you know its safe to do so. |
| to remember that one, I am sorry).So what do | | | | Gothca!Discuss unique adverting possibilities with |
| you do while you stand there? Read the ad on | | | | associates, |
| the pump handle, of course. A pitch for cell | | | | or people in your same business in other |
| phone | | | | markets. If |
| minutes, or a tasty photo of a sandwich inside. | | | | you think about it, you too, can come up with |
| Some | | | | something |
| more sophisticated stations have small TV | | | | as good as, or better than, ads in the |
| screens next | | | | john!©2006 BIG Mike McDaniel, All Rights |
| to the credit card slot on the pump that present | | | | ReservedFor more about small business |
| a | | | | advertising, visit |
| solid stream of color commercials, both local and | | | | |
| national.Radio used to be the only non intrusive | | | | BIG Mike is a Business Consultant and |
| advertising | | | | Professional |
| medium. Meaning that you could get the | | | | Speaker. His BIG Ideas Group helps business |
| commercials | | | | grow |
| while you did something else, as opposed to the | | | | with promotions, special reports, mastermind |
| newspaper that you had to look at to read and | | | | groups, seminars and consulting. |