| In Berlin a restaurant opens for anorexics and in | | | | what we normally miss out on? And DO we miss |
| Buffalo a lawyer with a stutter wins a court case. | | | | out? Or does what we can't afford to miss out |
| When everything you're working on has gone | | | | on catch up with us anyway?Days that we are |
| STALE and your own initially promising concepts | | | | opening restaurants for anorexix are here. Really, |
| are starting to annoy you, you need a | | | | since last December. How about launching |
| brainstorming session to get to the missing bits or | | | | something with a statement. Something like |
| generate some new ideas.The papers provide | | | | "Soon, human beings don't have to think anymore |
| ample ideas for jump starts. A stutterer in a | | | | and they'll still be thinking". Sounds like a reproach |
| court case or an anorexic going to a restaurant | | | | to technology - it's also been said 1,000 times of |
| that has opened especially for them must have | | | | poetry.So we live in days that a restaurant caters |
| no problems with ideas to keep them going for at | | | | for anorexics. A real-life manifestation of |
| least two weeks after their memorable | | | | something we think of as an unviable concept |
| experiences.Brainstorming is trix galore, right? But | | | | made into a commercial venture, a marketable |
| that's really nothing new. Our mind plays on us all | | | | concept.We really are so overmarketed in our |
| the time, wherever we are, whatever we do. It | | | | entertainment that this new theme restaurant |
| thinks of a stutter as its rightful body. Or of the | | | | probably doesn't even stand out any more. We |
| numb anorexic craving as its self in top form.The | | | | can go around feeding anorexics and the poor |
| mind's always on a mission. Always. When faced | | | | girlies probably won't feel in any way forced to |
| with putting together a magazine-type product, a | | | | eat. Solves their problem by creating a new layer |
| sales promotion concept, a new hype of some | | | | in indifference on a wider scale.Perhaps this is a |
| sort. It's the mind, that comes up with | | | | consolation for those girlies with enough energy |
| everything.When brainstorming, think of the | | | | left to be on the lookout for healthier anger |
| stutterer. At all cost, do NOT work on losing the | | | | ventilation opportunities: of the stutterers, 80 is |
| stutter if you wanna speak. It's only obstructing | | | | male.The mind's mission RIGHT NOW is getting on |
| and keeping you from the ideas labeled 'good' in | | | | target. Do you feel it coming? The next thought |
| the recesses you're trying to access.Material to | | | | you're likely to produce is something to do with |
| work with? Anything, so long as it is not defined. | | | | doing your very best and losing a stutter. A |
| Space for now. Goal to achieve? An arrival | | | | marriage of idea and form! Perhaps we nearing |
| point.Very often the best ideas are the ones born | | | | some arrival point.Angelique van Engelen runs a |
| in the early seconds of a session. Here at | | | | copywriting agency in Amsterdam. She has lived |
| contentClix, we call it 'performance brainstorming'. | | | | and worked as a journalist in the Middle East and |
| Trust your instinct rather than the treacherous | | | | London for over six years and currently lives in |
| mind and your first utterances prove most | | | | the Netherlands. |
| valuable.What DO we get at when we get at | | | | |